The Notebook
Where marketing makes sense
The Notebook is our free, ever-growing resource hub packed with years of experience and the latest insights specifically curated to help you avoid the pitfalls of marketing online.
Most recent notes
Marketing 101
The fundamentals
Build the right foundations for marketing your small business and you'll find the rest will slot right into place.
Your guide to marketing on Social Media
Don't fall into the trap of posting everything on every platform and then burning out in a week! Discover the platforms to use and how to use them to get your brand seen.
Stand out on Social Media
Email Marketing
Drive more traffic and increase sales - straight from your consumer's inbox
Public Relations
All the tools you need to get other people shouting about your business
SEO
Optimise your website to outrank your competitors on search engines
Pay-per-click
Your guide to effective Google and social media ads - without burning your budget