How To Find SEO Keywords

Updated August 2021

Keywords are the building blocks of every SEO strategy. Finding the best ones to help rank your small business is the first step in creating a successful SEO campaign.

Defining the goal

The first step is to figure out exactly what your goal is. Each SEO campaign will have a different goal you are working towards.

For example:

You might have your core SEO campaign aiming to rank your website every time someone searches for 'natural skincare' but you might have just launched a new moisturiser that you'll want to rank every time someone searches for 'clean ingredient moisturiser.'

While these are both serving your business, they are two totally different keywords that will need their own campaigns.

You can run multiple campaigns at once, but it's important to separate them as you will have a few keyword variations for each and means of tracking.

Start with your own words

Once you've got your goal in mind, write a list of the words you and your industry uses. This is likely to be the name of your product, service or brand description.

We'll continue to use 'clean ingredient moisturiser' as our example.

Find the alternatives

With your main keyword, list any alternative phrasing or words that might be used to mean the same thing.

For example:

'clean ingredient moisturiser'

  • natural ingredient moisturiser
  • chemical-free moisturiser

Test them

Now you have a selection of keywords, type them into google and see if there are any suggestions or auto-fill alternatives. These are generally an indication of popular search terms related to your input.

Ranking your selection

Now that you have a selection of keywords, you need to see which one you're going to put the most emphasis on and use as your main target keyword and which ones will be used in support.

The main keyword should be the one that has the highest 'search volume' but also a relatively low 'difficulty rating.'

These factors can be determined using tools such as Moz or Ubersuggest. Both of which have free options to get you started.

These tools will then give you any other related keywords to your topic that you can use in content around it.

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