On-site SEO: The basics
Ensuring your website is optimised will give you the best chance at ranking more highly on Google when starting your SEO campaign. Here are the key things you need to do...
After defining your keywords, you want to ensure that they're used on the site, where relevant.
Additionally, you want to be using keywords and phrases around that topic. This indicates to Google what your page is about as it shows a more natural display of information as opposed to keyword stuffing.
Where possible, include your main keyword in your headings and subheadings.
Make sure to update your file and image names with the relevant keywords, too.
How To Find SEO Keywords
If a page links to other pages on the site, it shows a valuable flow of content. Try to include natural links to other parts of your site or other relevant articles.
If you link out to other websites, ensure that they are trusted sites with high-quality information. If you are going to send someone away from your site, Google wants them to continue to have a good experience. The sites you link to indicate your own level of trustworthiness to Google.
Page loading speed
If your website is slow to load, you might need to look at ways this can be reduced. If your site is managed then get in touch with them to see if they can do anything to assist.
One easy fix you can do yourself is to ensure that any images you use on the site have been optimised. Try to use PNGs where possible and reduce the size of the file as much as possible while retaining the quality it needs for displaying on the site.