The Ultimate Guide To Pinterest Marketing

Updated September 2021

While Pinterest is seen as a social media platform, we consider it more of a search engine. Think about it being a visual version of Google - that you'll have a better chance of ranking on!

Pinterest can be a very powerful tool for your business and has the potential to bring a lot of traffic to your website. The unique factor about Pinterest is that, if done right, you can have a pin (which is essentially a 'post) continue to bring traffic for years, unlike the likes of Instagram which can be gone in a flash.

The Pinterest strategy:

To make this strategy work, you will need to create content on your website that provides value to your customers. As we mention in our guide to creating a marketing strategy, value can be provided in the following ways:

  • Entertainment
  • Education
  • Guidance
  • Inspiration

Typically these will come in the form of a blog post or article and could consist of round-ups, how-tos or education on a subject related to your niche.

The idea is to share these articles on Pinterest as often as possible in the form of a Pin.

You can post a new Pin for every new article on your website, however, you can also create new variations of your Pins for the same article to give you another opportunity to post it.

Important: But remember that you should be posting a NEW Pin every time you upload it. Even if this is just a change of image or title.

These Pins will then bring traffic back to your site and bring more exposure to your brand.

How to create a great Pinterest profile

The key to an effective Pinterest profile is less about how lovely it looks and more about creating lots of opportunities for yourself to post your content multiple times.

You should start with a simple brand description in your bio and include as many of your relevant niche keywords as sounds natural.

Include your website by following their verification process

Create as many boards as you can that remain relevant to your niche

Each board creates an opportunity to share one of your pins in a unique location. Let's say you run a clothing brand.

You could just have one board called 'female fashion' where you could put all of your pins once. Or you could split it out into:

  • Feminine female fashion
  • Female outfit ideas
  • Summer fashion
  • Winter fashion
  • Female fashion for work
  • Minimal female fashion

And so on. Now, one pin could appear in multiple boards which would allow it to exist multiple times on the Pinterest platform and have a better chance of being seen.

Remember, each pin is also a direct link back to the original post.

How to create a converting Pin

You will have to do a lot of experimenting with Pinterest to find the styles that perform the best for you, but there are some general tips to follow:

  • Keep the images simple and easy to read.
  • Use fonts that can be understood clearly when scrolling past
  • Use photos wherever possible
  • Put titles on your Pins to let people know what it links to

When you upload Pin you will need to add a title and description to it. As Pinterest operates like a search engine, you'll want to include as many relevant hashtags as you can. But make sure to keep it readable.

How often to post?

We would recommend posting around 10-20 Pins a day. As we mentioned before, you could create new Pins for the same articles you already have so 10 Pins could come from 2 different Pins of 5 articles or 5 different Pins of just 2 articles.

We recommend using a service called Tailwind, which allows you to upload your Pins and then schedule them to go out each day. This way you can mix up the Pin variations. You can also select multiple boards for each Pin that you upload which each count as one of your 10-20 Pins a day.

After a few months of regular Pinning, you'll be able to review your analytics and see which Pins are performing the best and see if you can find any patterns in the types of content or the style of Pin and try to do more of those.

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