Skills Gap header image. The image shows a teenage boy infront of a computer, behind him is a desktop preview of the website homepage and the workshop card in a stylised collage of website assets.

Skills Gap — Inspir­ing the next gen­er­a­tion of tech leaders

Skills Gap is a careers accel­er­a­tor inspir­ing and edu­cat­ing the next gen­er­a­tion on the cut­t­ing-edge of technology.

Uniquely run by currently practicing industry experts, the workshops offer incomparable insights into the capabilities of tech. With a growing client base and competition, Skills Gap needed to claim their position as leaders in tech education and appeal to students, teachers and parents alike.

Services

  • Website
  • Social Media Marketing

Platform

Craft CMS

Visit

Live website
The image shows a before and after preview of the website. On the left is the old Skills Gap homepage, and on the right there is a the new Skills Gap homepage.

A dynamic new Skills Gap

Skills Gap had an established name in the market and connections within schools, so we had to be careful in evolving the brand and maintaining the reputation. Our brief was to make Skills Gap cool. The new website is a dynamic, engaging platform that combines angled designs and bold colours encapsulating their drive on the future.

The image shows desktop and mobile previews of the new Skills Gap website. On the left the desktop preview shows an example page for an engineering workshop. On the right the mobile views show the homepage and a call to action on one of the pages. The image shows three previews of the new website on desktop. On the left there is a preview of a landing page for a teacher specific workshop. On the right there is a preview of the booking process. In the centre there is a preview of the workshop entry page, showing the features of the workshop and timelines of the event.

Built to scale on Craft CMS 

The website sits atop a complete booking system, all powered by Craft CMS. We collaborated extensively with the Skills Gap team to create a platform they could freely manage and scale as they grew. A custom slice builder allows them to spin up new workshops and landing pages at will, powering Skills Gap's cutting edge goals.

The image shows a handful of website slices and a selection of social media posts. At the top there are previews of the website's call to action slice, the features slice and the latest workshop slice. At the bottom there are three social media posts with the same styling, showing the extension of the new brand away from the website.

Extending past the website

Alongside the new Craft CMS website we helped Skills Gap develop a comprehensive marketing strategy and assets that extend the new brand direction to social media. With custom templates geared for all ability levels, the Skills Gap team can outreach consistently across all marketing platforms.

“Still&Nimble helped us develop a vibrant and exciting brand and website to showcase our technology workshops and courses. They were innovative, responsive and extremely thorough in everything they did.”

Ian Dodd